He leads the consumer’s account planning cycle and ensures that the client’s needs and expectations are met by the business. The Key Accounts Manager represents the entire range of company solutions to the assigned consumers. The Key Account Manager is responsible for the achievement of sales quota and is assigned key objectives/metrics relevant to key accounts. The Key Account Manager maintains and expands relationships with important clients and will work closely with various business departments in order to maintain and further develop the relationships with the key accounts. The main objective of the Key Account Manager is to manage a group of important consumers (Key Accounts) in order to achieve designated sales targets through the implementation of appropriate and unique strategies for these key accounts. The KAM is tasked with defining the individual approach of the sales personnel to specific consumers in order to create strong and lasting relationships. Key Account Management (KAM) defines the relationship between the business and the consumers.
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